Legal
Privacy Policy
This explains what personal information we collect when you visit this site, register for a webinar or buy something — and what we do with it. It is deliberately specific. A privacy policy that could describe any company describes nothing.
1. Who we are
MP Cafarelli Holdings LLC, doing business as Five Pillars Business Consulting / Personal Alignment System and publishing under the Be Your Best™ name, is the data controller for the personal information described here.
MP Cafarelli Holdings LLC
50 West Broadway Ste 333 #258895
Salt Lake City, UT 84101
United States
Reach us at information@fivepc.net or (801) 477-4461.
2. What we collect
| When | What |
|---|---|
| You register for a webinar | First name, last name, email address, and company and phone number if you give them. Which session you picked. |
| You buy something | Your email address, the billing address you enter at checkout, what you bought, the amount, the currency, and the Stripe identifiers for the payment. Sales tax is calculated from the address you give. |
| You have an account | Your email address, your password in hashed form — never in plain text — and the record of what you are entitled to read. |
| You ask for a refund | Your name, phone number, how you would prefer to be contacted, and the reason you give. That reason is read by a person. |
| You just visit | Standard server and CDN logs from our host: IP address, browser, pages requested, timestamps. We do not build a profile from them. |
3. What we never see
We do not receive, handle or store your card number, expiry date or security code. Checkout runs on Stripe’s own hosted page; your card details go to Stripe and never touch our systems. What comes back to us is a confirmation, an amount, and the last four digits on your receipt.
4. Why we hold it
- To give you what you paid for — an account, and access to the right books, workbooks and assessments.
- To take payment and handle refunds, including deciding a refund request under the published policy.
- To email you about your purchase — confirmations, access links, and answers when you write to us.
- To run the webinars you register for, and send you the link.
- To meet our legal and tax obligations, which is why order records outlive an account.
- To keep the service secure and investigate abuse.
We do not sell your personal information, and we do not share it with anyone for their own marketing.
5. Who else handles it
We use a small number of established services to run this. Each handles your information on our instructions, for the purpose named, and no other.
| Service | What it does, and what it sees |
|---|---|
| Stripe | Takes payments and issues refunds. Sees your card details, billing address and email. Stripe is the controller of its own fraud-prevention data. |
| Supabase | Holds your account, your entitlements, your order records and the files themselves. Hosted in the United States. |
| Netlify | Serves the site and runs the code behind it. Sees request logs. |
| Resend | Sends transactional email — confirmations, access links, refund correspondence. Sees your email address and the message. |
| GoHighLevel | Runs the landing page and our marketing list, and is told when a refund is issued so you stop receiving sequences about a product you no longer have. |
| Google Fonts | Serves the two typefaces this site uses. Your browser requests them from Google, which sees your IP address in doing so. |
We may also disclose information where the law requires it, or to establish or defend a legal claim.
6. Cookies and tracking
The storefront and members’ library do not run advertising or third-party analytics trackers. What the library stores in your browser is your sign-in session, so you stay signed in between visits — remove it by signing out.
The landing page at personalalign.com is run on GoHighLevel and may set its own cookies for marketing attribution. Where it does, its own notice applies alongside this one.
7. Email you receive
Email about something you bought — a receipt, an access link, a reply, a refund decision — is part of the service, and is sent whether or not you are on a marketing list.
Marketing email is separate. Every one of those carries an unsubscribe link, it works, and unsubscribing does not affect your access to anything you have bought.
8. How long we keep it
- Order and refund records — kept for as long as tax and accounting law requires, currently seven years, even if you close your account.
- Your account and entitlements — kept while the account is open, so what you bought stays available to you.
- Webinar registrations — kept while the list is active, or until you unsubscribe.
- Server logs — kept for the short retention period our host applies, then discarded.
9. Your rights
Wherever you live, you can ask us to:
- tell you what we hold about you, and give you a copy;
- correct anything that is wrong;
- delete your account and the personal information we are not legally required to keep;
- stop sending you marketing.
Email information@fivepc.net and we will respond within 30 days. We will not charge you for asking, and we will not treat you differently for having asked.
If you are in California, those rights include the CCPA rights to know, delete, correct, and to opt out of sale or sharing — we do not sell or share personal information, so there is nothing to opt out of. If you are in the UK, EU or another jurisdiction with equivalent law, you also have the right to object to processing, to request portability, and to complain to your data protection authority.
10. Security
Everything travels over HTTPS. Passwords are hashed. The files you buy sit in private storage and are served through short-lived links tied to your account, not from a public URL that could be forwarded. Access to production systems is limited to the people who run them.
No system is perfectly secure. If a breach ever affects your information, we will tell you and the relevant authority as the law requires.
11. Children
This site is intended for adults. We do not knowingly collect personal information from anyone under 16. If you believe a child has given us information, write to us and we will delete it.
12. Changes
If we change this policy, the effective date at the top changes with it. Material changes will be announced by email to account holders.
Contact
MP Cafarelli Holdings LLC
Five Pillars Business Consulting / Personal Alignment System
50 West Broadway Ste 333 #258895
Salt Lake City, UT 84101
United States
Email information@fivepc.net
Phone (801) 477-4461